Is Your Website Really Working for You?
Do you want more out of your internet presence? Are you interested in improving your Google listings? Do you wish you had more control over your website? Are you tired of paying those outrageous monthly fees?
If you said YES to any of these questions, this article is for YOU!
It’s safe to say that advertising isn’t what it used to be and the yellow pages just aren’t enough anymore. In today’s challenging economy we have to make sure we do everything necessary to stay above the competition and put our name and logo in front of our clients and potential clients on a regular basis in order to keep our business alive. Studies show that more and more people are looking online for their products and service than anywhere else. This is why you should have a website that really represents you and your business in the best way possible.
We are now a fast moving society that has become accustomed to marketing that speaks to us, jumps out at us and even grabs us! Black and white, plain, old, drab and boring is definitely a thing of the past! Your website is your 24 hour salesperson and should represent you well.
A good website should be attractive to the eye, professional looking, free of clutter and easy to navigate. There should be an even balance of text and images and your clients or potential clients should be able to understand what you offer without having to read too much. Your content should be simple, clear, short, sweet and to the point with options to click here for more in depth information. Your contact information should be readily available and you should offer the option for them to email you directly from the website on your contact us page. If you have a storefront, I recommend a Google map for clients to click on and find you with easy.
Your logo, graphics and images should be clear and never blurry; they should be colorful and well balanced. The overall look should be professional and top quality, not something you threw together on your spare time with a “Do It Yourself” web template designer. Your text should be large enough to read without having to be a strain on the eye. Dark text on light background is always easier to read than light text on dark background.
The Google map I suggested earlier will help you improve your search engine listings, make sure your website is linked on your Google location map. You can also title your pages with your important key words and location to help you come up higher in the searches. Getting on The Bridge Directory, BBV, The Florida Wellness Network or other website directories that link back to your website will also improve your searches. We also recommend you check out Quality Service Pros, CapeCoral.com, What’s Up SWFL? and SWFL Naturally – each of these offers a great opporutnity for putting your business out there. Social Media Marketing is another route you can take to improve your search engine optimization. Creating a Facebook, Linked in, Twitter or professional blog that links back to your website creates valid connections that the search engines look for to know you are real and improve your placement in their listings.
With today’s internet technology you have many options for web hosting and management. MGS Designz & More offers you the opportunity to manage and control your own website in an easy to use program that give you all the control at a very low monthly rate. You can have the website you want at a price you can afford and update your website at your convenience whenever you want!
If you are ready to take your marketing to the next level and explore your internet options, please feel free to give us a call at (239) 282-2869 or (954) 326-5366 and we’ll give you a FREE one hour phone consultation. Our website packages are affordable, convenient and flexible! Let help you get noticed today!